The holiday shopping season has officially arrived. We experienced a legitimate trial by fire on Cyber Monday, with our free 4 hour shipping offer attracting a number of shoppers who wanted their stuff delivered right away.
Ryan Blitstein did a great writeup of Lickety’s service in the San Jose Mercury News, and the San Francisco affiliates at CBS, NBC, and FOX also ran short pieces covering our same day shipping service.
But oddly enough, though we saw a great deal of traffic on Monday, our sales figures were higher on Tuesday. Maybe a name change is in order? It looks like other e-tailers experienced similar phenomena, as well, reporting that Cyber Monday is not actually their busiest shopping day.
To be fair, Cyber Monday probably isn’t deserving of the hype heaped upon it, but it sounds catchy and carries a tune. We expect more holiday shoppers to visit LicketyShip later in the season, as the gift-giving days draw nearer and the need for guaranteed speedy delivery becomes greater.
Don’t worry, we’ll be there to save the day : )